EP.169/ MY BRAND LAUNCH

Sep 24

Big News: I'm Launching a Brand + What's Next for Retention Chronicles

In this special solo episode of Retention Chronicles, your host gets cozy on the couch to share some exciting updates. After a brief podcast pause, the show is back with a fresh direction, more solo episodes, and a big personal milestone: the launch of Haven Nova Swim, a revolutionary swimwear brand featuring a swimsuit you can wear 96 different ways! 🤯

Tune in to hear:

Why the show is shifting formats (hello, bite-sized solo episodes!)
The inspiration behind the new brand and how it reimagines versatility in swimwear
How you, the listener, can shape future episodes or even be a guest!
A peek behind the scenes of balancing full-time work, a podcast, and a brand launch

This episode is all about reconnecting, reshaping, and setting the stage for what’s next. Whether you’re a longtime listener or new to the pod, you’ll want to hear what’s coming!

Episode Transcript

0:00

Hello everyone and welcome back to Retention Chronicles.

If you have seen our weekly episodes, you know that I am not sitting at my desk right now.

I'm sitting comfy cozy on my couch and I am so excited to be doing so.

If you couldn't tell, I'm also not joined by a guest for this episode and that comes with some updates and some news to the show.

0:23

We have taken a little bit of a break and some of you might have noticed that just to restructure because we are constantly listening, constantly hearing your feedback and we have adopted the show for some changes that I think are going to be so exciting for you all.

0:39

First of those is that I am going to start doing more solo episodes and that comes with the news that I am launching my own brand.

And so I'm going to use this podcast to walk through what I'm learning because I know that our audience is mostly other brand founders in the D to C space.

1:01

And so I figured, well, what better way to learn than for me to share my learnings directly.

So I'm still going to continue with interviews as they come up.

But honestly, it's just been a lot of work over the years of finding different people to interview.

And so I'm trying to make it more casual, trying to make it fit better into more consumable ways for content, shorter episodes, all that stuff, and really just give more of a variety because you'll have been asking for it.

1:26

So I'm giving it to you.

So yeah, that is the biggest announcement that I have is that I have launched my own brand.

If you follow me on some other channels, you might have already seen this.

It is called Haven Nova Swim, and I launched it to really carve out a new space in the swimwear industry.

1:45

And it's a swimsuit that you can wear 96 different ways.

I created it to make it adjustable, make a swimsuit adjustable to what we need out of swimwear.

And so it has a it has a bunch of things that you can change about it to get that 96 number.

2:03

One of the things that you can change is that it is convertible coverage.

So on top and on bottom of the bathing suit, you can change the coverage.

You can take out the middle piece of the bathing suit.

So it can be a one piece and a two piece.

You can wear the straps 6 different ways and it's fully reversible.

2:20

So that's until you get that 96 number.

I'm very excited about it.

Please let me know if you have any questions or comments.

I'm going to share more about it in upcoming episodes.

But I figured because this is our episode back, I wanted to give a little bit of a preface or a little bit of just some updates for you all because you've been here for the very beginning and it has been lovely having you here.

2:44

So now that I announced that, if you also have not seen our website retentionchroniclespodcast.com and there are topics or guests that you would want me to try and get on the show, or it can be yourself too also, please put that in the contact form on the website.

3:03

I'm always, always, always looking at the submissions of that form and I've had many guests come through that I've submitted on there and have been on the show, both partners and brands.

So that's been so fun.

And if there again, if there are any questions you want me to go over anyone I should talk to you let me know because this takes the village.

3:21

OK.

So yeah, that's all I had in terms of updates.

I am going to be continuing to do as much as I can.

I'm still working full time as well as doing this podcast as well as now doing the brand.

So please have patience with me if there's that being said, if there's anyone out there who wants to chat about the back end of podcasts and publishing, I might be looking to outsource some of that in the future.

3:47

So if you're listening to this and you're hearing that, please let me know.

Let it go know.

OK, so this is a shorter episode.

It really is.

Just get to get everyone caught up to speed.

I hope that you all continue to listen and find value in the show.

I know that since I started this 4 1/2 years ago, it has been some of my greatest learning and I thank you all for being here to be a part of that.

4:10

And I think it's really cool that it really has created a space for me to be comfortable getting in front of a camera and interviewing people and being comfortable with saying I actually have no clue what that is.

Please share and I hope you all feel that from the audience.

4:25

So until next time, thanks all.

Mariah Parsons